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BRANDING
GBRANDER > BRIEF
Contact Information
Phone
Your e-mail
Company Name
Full and abbreviated name of the company.
Scope of activity, direction of your company's business:
Describe in simple language what you do and what you offer as if you were addressing your consumers.
Company slogan:
Or what needs to be written under the logo itself.
Main products and services provided:
So we know what to focus on when creating a logo.
Your website (if available) or links to social networks
Who is your target audience?
Demographic criteria: gender, age, income.
Advantages of the company's products/services compared to competitors
Your main competitors
DESIGN BRIEF
Where will your logo most often be seen by consumers?
What feelings should the visual design evoke in the consumer?
What visual images reflect the essence of your brand?
What images and solutions, in your opinion, are unacceptable for use and why?
What kind of logo character, in your opinion, is best for creating the desired brand image?
Color. Color scheme
What colors (and how many), in your opinion, are best for creating the desired brand image?
Language versions of the logo
What type of logo, in your opinion, is best for creating the desired brand image?
TYPE OF LOGO
Combined: symbol + name
Integrated: symbol included in the image of the name
Typographic
Symbol only
What method of graphic solution for the logo, in your opinion, is best for creating the desired brand image? (Choose no more than 3)
LOGO STYLE
Typography
Calligraphy
Allegory, metaphor
Minimalism
Geometry
Form – Counterform
Childishness, deliberate infantilism
Abstraction
Provide examples of logos and styles of other brands that you consider successful in terms of creating the desired brand image and explain why?
This item is for understanding your preferences.
Provide examples of logos and styles of other brands that you consider UNSUCCESSFUL in terms of creating the desired brand image and explain why?
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